Semrush, a leading SEO marketing platform, needed to add some spark to its Twitter presence. Though it boasted an impressive follower count (close to 150k) and decent engagement for a B2B brand on social, leaders were looking to distinguish the brand from its competitors on social.

The best way to do this? Make it fun.

To do that, my team collaborated weekly in a “writer’s room” to draft themed recurring content to demonstrate product value in amusing ways (like #StruggleSearch, which used proprietary search data to poke fun at Google searches and show off Semrush’s capabilities). We also wrote timely tweets to engage with pop culture moments and memes by relating them to common marketer struggles to empathize with and entertain our audience. The bonus for me: I got paid to write tweets about Taylor Swift!

In just the first three weeks of December 2020, we earned:

• 250,000+ Total impressions

• 17,900+ Total engagements

• 7.16% Average engagement rate

• 182 Total shares

• 87 Total comments

Look below to read some of the tweets I’m most proud of.

Social Strategist: Anne Miller
Creative Director: Ann Hagner
Copywriters: Tanner Walters, Traer Schon