ABM Campaigns

e2open connects the modern supply chain in one platform, helping the world’s largest brands navigate complexity and make, move and sell goods across the global faster.

e2open’s target audience includes some of the biggest enterprises in the world, and their sales team needed support building targeted awareness among supply chain, logistics and procurement leaders at their most priority accounts. And they needed to do it efficiently.

Our recommendation? Personalized 1:1 account-based marketing campaigns that used creative to build more authentic connections with prospects and cement a feeling of partnership between e2open and each brand. Depending on each account, we’d reference prospect branding,

Creative Director + Lead Writer: Tanner Walters
Designer: Pedro Huertas
Copywriter: Traer Schon